Is this illegal?

realestate1

Unknown

What a charming property! Lush green lawns and blue sky I can imagine the delight of the photographer when he or she arrived but not a perspective buyer….

realestate2

This still is taken from Google Street View (it explains the join two thirds of the way in) yes a big difference. The agent selling the property claims that they did not take the image and it was supplied by the owner but this is hardly the point. Even if you are to put the ethics of this aside the disappointment factor alone would create mistrust and frustration. The agent Ray White states that there is no Photoshop in this picture just a clever angle and shot on a wide lens. I refer you to my earlier point.

The Australian laws are unique as they are in most sovereign countries but managing your clients expectations is a universal rule of sales and this is a stupid and dishonest thing to do.

Ray White faces a $22,000 fine from the NSW Office of Fair Trading if the image is found to be false, misleading, or deceptive advertising.

Do you think this is deceptive advertising?  Leave me a comment so I know what you think.

Read the full article from Petapixel

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