Is this illegal?



What a charming property! Lush green lawns and blue sky I can imagine the delight of the photographer when he or she arrived but not a perspective buyer….


This still is taken from Google Street View (it explains the join two thirds of the way in) yes a big difference. The agent selling the property claims that they did not take the image and it was supplied by the owner but this is hardly the point. Even if you are to put the ethics of this aside the disappointment factor alone would create mistrust and frustration. The agent Ray White states that there is no Photoshop in this picture just a clever angle and shot on a wide lens. I refer you to my earlier point.

The Australian laws are unique as they are in most sovereign countries but managing your clients expectations is a universal rule of sales and this is a stupid and dishonest thing to do.

Ray White faces a $22,000 fine from the NSW Office of Fair Trading if the image is found to be false, misleading, or deceptive advertising.

Do you think this is deceptive advertising?  Leave me a comment so I know what you think.

Read the full article from Petapixel

Albert Watson-Shoots Interiors


Albert Watson

If you have picked up a copy of Vogue, in the past thirty years there is a good chance that you have seen Albert Watson’s work. The legendary photographer has created some of the most iconic pictures of his generation. His sitters range from Alfred Hitchcock to Steve Jobs. With this in mind you may find it hardly credible that he has turned his hand to interiors photography working for a real estate agent, Corcoran in New York. OK while that is true let me put into context to give it the proper meaning. Mr Watson is selling his penthouse duplex apartment in New York for $21,500,00. Rather than get someone like the author of this blog round he decided to do it himself. The place looks fantastic with great lighting and interesting angles. There are small things that I would have done differently but the objective of this type of work is to generate interest in the property and I am definitely interested so job done-it is now the small matter of the $21,499.00 I need to finalize the deal!

Small is beautiful….


Unless you are a Russian Oligarch houses in London are a touch on the small side.  When greeted by a ‘compact and bijou’ bathroom I had to think quickly and creatively. Small rooms often dictate where they will be photographed from and in case you are wondering this pictures was taken while standing in the bath. Many houses utilize the space they have in the lofts but the eaves of the house limit head height and ultimately the shape of the room. One  bonus are the skylights add a sense of theatrical lighting and a touch of drama.


Nicholas Brewer

Nicholas Brewer

Notting Hill made famous by the Richard Curtis film is a charming part of London and the location of my latest picture. England has enjoyed an ‘Indian Summer’ with clear blue skies and the lovely Autumn smell that demotes a change in the seasons. Entering the property I could hear many voices some English and some Eastern European. Typically when shooting interiors the building work has finished and I am there to photograph the hard work of all those who have contributed, this was not a typical shoot as I was about to discover! With a highly sophisticated lighting system that was still being completed I had to contend with not being able to control the internal lighting. Photographers are problem solvers, it is part of the job, and while I could not fix the lighting I could adapt myself to the conditions. The daylight was clear and bright and I used this to my advantage. The builders were helpful, funny and prepared to move furniture around for me. I was asked to show how strong colours can work together in a modern home. The light on the chair provides a cinematic quality that I may not have achieved if the lighting had been completed. There is a touch of luck in every image that you make. The client was delighted with the end result and so was I.