Is this illegal?

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Unknown

What a charming property! Lush green lawns and blue sky I can imagine the delight of the photographer when he or she arrived but not a perspective buyer….

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This still is taken from Google Street View (it explains the join two thirds of the way in) yes a big difference. The agent selling the property claims that they did not take the image and it was supplied by the owner but this is hardly the point. Even if you are to put the ethics of this aside the disappointment factor alone would create mistrust and frustration. The agent Ray White states that there is no Photoshop in this picture just a clever angle and shot on a wide lens. I refer you to my earlier point.

The Australian laws are unique as they are in most sovereign countries but managing your clients expectations is a universal rule of sales and this is a stupid and dishonest thing to do.

Ray White faces a $22,000 fine from the NSW Office of Fair Trading if the image is found to be false, misleading, or deceptive advertising.

Do you think this is deceptive advertising?  Leave me a comment so I know what you think.

Read the full article from Petapixel

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Photographing Hotels

BigginEnt

Biggin Hall is a 17th century country hotel in the heart of the Peak District in Derbyshire England. As you may expect open fires and the smell of fine food are just two of the experiences that greet you. It is a charming hotel furnished with antiques and many original features. This was my experience of Biggin Hall and I wanted to capture that in the external picture. Taken at dusk to make the most of the warm atmospheric lighting from inside the hotel and lit with a small amount of flash to provide a slightly cinematic quality to the picture. Of course nothing in photography is straight forward and I could only get one of the lights either side of the path to work. With patience and a helpful member of staff I managed to resolve the problem. The intention was to bring depth and warmth to the front of the hotel and I feel that I have achieved this.

Monochrome Awards 2015

Hayward

Southbank Centre London/Nick Brewer

Always with a sense of hope and optimism do I press the send button for an entry to a competition. This year I was fortunate enough to receive to an  ‘Honorable Mention’ for two images both from the Brutalist project.  This is a novel experience for me and the boost to my morale and productivity seriously out weigh the ‘disappointment factor’ of never hearing from them again. I teach photography part-time and one thing that I consistently tell my students  is that hard work and determination are more important than natural ability. It is true not just in photography but a general lesson in life.

Albert Watson-Shoots Interiors

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Albert Watson

If you have picked up a copy of Vogue, in the past thirty years there is a good chance that you have seen Albert Watson’s work. The legendary photographer has created some of the most iconic pictures of his generation. His sitters range from Alfred Hitchcock to Steve Jobs. With this in mind you may find it hardly credible that he has turned his hand to interiors photography working for a real estate agent, Corcoran in New York. OK while that is true let me put into context to give it the proper meaning. Mr Watson is selling his penthouse duplex apartment in New York for $21,500,00. Rather than get someone like the author of this blog round he decided to do it himself. The place looks fantastic with great lighting and interesting angles. There are small things that I would have done differently but the objective of this type of work is to generate interest in the property and I am definitely interested so job done-it is now the small matter of the $21,499.00 I need to finalize the deal!

Why use a professional interiors photographer?

We all like to save money and get good value for our hard earned cash. Why should you use a professional photographer when you have a high resolution camera on your phone or you know someone who has a DSLR? It depends on what you want to achieve but if you need images for business then it is money well spent. Despite living in a world saturated by images and the web is the first place that potential customers go many resist the urge to invest money on something they think they can do themselves.

This is a great example of a house that was on the market for a long time before the owners decided to do something about the images. The difference is obvious and so was the interest in the property once the new pictures had been used. Photography has always been more than an ability to make the correct exposure and press a button, it is about all of the things that lead up to that point. Then there is the post-production….

 

Small is beautiful….

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Unless you are a Russian Oligarch houses in London are a touch on the small side.  When greeted by a ‘compact and bijou’ bathroom I had to think quickly and creatively. Small rooms often dictate where they will be photographed from and in case you are wondering this pictures was taken while standing in the bath. Many houses utilize the space they have in the lofts but the eaves of the house limit head height and ultimately the shape of the room. One  bonus are the skylights add a sense of theatrical lighting and a touch of drama.

The Battleship Building

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Nicholas Brewer

The Battleship Building was built as a maintenance depot for British Rail in 1969 and occupies a very visible site near an elevated section of the Westway in London. Dilapidated for many years, the building was converted into offices in 2000 by Allford Hall Monaghan Morris Architects. A more recent fit-out of the ground floor makes the most of the double-height space and striking, Art Deco staircase.I felt it looked like part of a set for the ‘Minions’ and despite the tight crop the outline of the ship is quite clear. On closer inspection I wonder who placed the pink flamingo in the window and what was the purpose?  The open window indicates the barmy winter we are enjoying in London Town…..